Instagram has come a long way since 2013 when it had 90 million users; it recently celebrated a new milestone with one billion* monthly users. Instagram continues to develop product updates and features, in order to keep the audience active and engaged.
So how do you get on board and connect your business with some of those one billion monthly users? One tip: launch and automate your ad campaigns with Aitarget's tool.
In this step-by-step tutorial we help you start your Instagram campaign in five minutes.
Image source: Facebook Blueprint - Instagram Ad Formats
Create Instagram Ads with our tool
Important: If you have any ad blocker (e.g. AdBlock) or antivirus software (like Avast), please pause or uninstall them. Otherwise, these programs will attempt to block the process.
Creating an Ad Account
If you do not have an Ad Account, you need to create one and choose a payment method.
Start by setting up Payment Method, so you can then select it when creating an Ad Account.
To set up payment, go to Business Settings and register a Payment Method in the Payment section. Select Billing country and Currency, then add New Credit or Debit Card details.
There are two ways to link your Instagram account to an Ad Account:
Next step - click on Create Campaign.
Choose your Campaign Type and Objective: Select the type of your campaign and then choose from the available objectives below. As an example, we have chosen a Website campaign to help generate website clicks or conversions.
Here are the main advertising objectives available in our tool:
After selecting your campaign type and objective, start your step-by-step journey to creation. You will need to take four steps:
Step 1. Main
Campaign. Name your Campaign.
Ad Set. Name your Ad Set.
Next Step. Press to continue.
Step 2. Budget
Budget. Select the Campaign Budget for either Lifetime or Daily spending.
Bid. Auto vs. Manual for the campaign bidding. Your bid can be automatic (Auto), which is recommended by Facebook, or manual (Manual). The manual recommended bid is displayed later, during Targeting Settings. You can change it after you set up your targeting.
Schedule. If you choose Lifetime Budget, you can schedule your ad campaign (Schedule) in the calendar. Otherwise select Continuously for the campaign schedule.
Ad Scheduling. You can set up the hourly schedule of your ad campaign for Lifetime Budget, otherwise choose Run Ads all the time. You can also set up Accelerated Delivery for your ad set with a manual bid. Accelerated delivery is designed to reach as many people as possible within a limited time.
Optimize for. If you chose manual bidding, you can set up the optimization objective (Optimize for). Any parameter you choose will be maximized and the costs for it minimized. If you choose automatic bidding, the optimization objective will match your advertising objective.
Pay for. Select what you will pay for. In this case the payment method will be CPI (Cost Per Impression).
Next Step. Click to continue.
Step 3. Targeting
This section allows you to narrow down the target audience who will see your ads.
Split Budget and
Split By. These two options (Split Budget and Split By) allow you to create several adsets and easily split your campaign budget for A/B testing. Split By helps specify whether you want to split the budget by gender, age, country, device or platform.
3.3. Locations: Select countries or cities of your targeted locations. You can also drop a pin on a particular place and expand the area in miles.
3.4. Detailed targeting: To narrow the audience, select additional targeting criteria like interests or behavior.
Placements. Select Instagram Feed and/or Instagram Stories.
Targeting Expansion. If you enable this option, the audience will be expanded to users with similar interests at a lower CPC (Cost Per Click).
Custom Audience/Exclude Custom Audience: Include or exclude audiences from your own customer data.
Platform. Choose on which platforms (either All, Android, or iOS devices) you want to have your ads to be displayed.
Device. Select the device model if needed.
Wireless Connection. Target the campaign to all mobile users or Wi-Fi only.
Include people who are connected to. Target users of a particular page, app, place, or event.
11.1. Exclude people who are connected to:an option to exclude users of a particular page, app, place, or event.
11.2. Include people whose friends are connected to:Target people whose friends are users of a particular page, app, place, or event.
Audience Size. Check the Potential Reach and Suggested Bid of the target audience at the top of this section.
You can copy created audiences to a new adset by clicking on the icon of two pages in the upper right corner of the "Audiences" section. Similarly, you can delete added audiences by clicking the cross. If you want to add a new adset with a new audience to the current campaign, click Add Audience at the bottom of the block. Otherwise go to the next step.
Next Step. Click to continue.
Step 4. Creative
At this stage in the process you are able to create your ads. The interface you will see depends on the chosen advertising objective.
For advertising in Instagram you can use Instagram Feed or Instagram Stories. If you are interested in trying the new Instagram ad format Carousel ads in Stories, please watch our tutorial to help prepare your creatives.
1. Pages. Choose a Facebook page. It must be a public page. If you don’t have one, you will need to create it on Facebook. After creating the page, you will have to reload our tool. All previous selections will be automatically saved. You are now able to select the page from the drop-down menu.
Important: Do not insert a page link. This parameter is technical and users will not see your page in the ad otherwise.
2. Instagram Account. Choose an Instagram account.
3. Website URL. Add a URL if your campaign is set to drive traffic to a page or website. For conversion campaigns, select a corresponding conversion in Pixel Events from the drop-down list. This conversion will be used by Facebook's optimizer.
To promote a post, you need to select a Page and a Post that you want to promote.
4. URL Parameters. Select Auto, Manual, or Off. Choose Manual if you wish to add UTM tags to your campaign. We support the following UTM parameters:
5. Type of Creative. Choose between One Image, Carousel, Video, or Dynamic Creative. Note that for Product Catalog only Carousel is available. Prepare your creatives in advance to comply with these requirements.
6. Call to Action. Choose the CTA button which will be displayed on the advertisement.
7. Link Description. This is optional, for any Mobile Apps redirecting users to another website. For Mobile App Installs campaigns there is also a field called Deep Link to enter a link which will open a specific page in the app.
8. Images/Videos in Sandbox. Use Drag & Drop or Select Files to upload your images.
9. Ad 1x1. Use Drag & Drop to create ads from uploaded images and add texts. To create a new ad, click on the plus button on the right. Likewise, click Add New Row to add a new line of ads.
Optimize Carousel. If you chose Optimize, Facebook will automatically choose the best picture to be shown first in the carousel. Any parameter you have chosen will be maximized and the costs for it minimized. If you choose Add Page Profile, a logo and website URL will be added at the end of the carousel.
A video ad must contain a headline and a text, while a CTA is optional. The video upload is similar to the image upload, except you will also choose a headpiece shot.
Dynamic Creative enables advertisers to understand which creative is performing best for their audiences. The format automatically mixes a variety of basic components like image, video, title, and description. It builds and displays the best creative for groups of people in your broader target audience. This improves your ability to efficiently explore numerous creative combinations and audiences.
Dynamic Creative aims to improve ads ROI by:
Automating workflow used to test creative; and
Choosing the effective combination of creative assets through learning across audiences.
Please Preview Your Ad. We recommend you previewing your creatives before sending them for reviewing from Facebook. The preview option is available by clicking on the eye icon in the upper righthand corner. Then select a corresponding platform placement.
10. Status. Select Active or Paused for the campaign status. А paused campaign will be created and reviewed by Facebook, but will not be running.
11. Create 1 New Ad. Press to finish.
Congratulations, you’re done!
*Here and below the statistics have been checked in June 2018.
Article Updated: June 2018.